David Morris Fine Cars Ltd. has grown to become a premier mercedes-benz auto dealer in the Edmonton Area. Throughout our tenure we have strived to include the best possible customer service with top-notch repair/maintenance work and comprehensive new and used car, truck, minivan and SUV inventories.

David Morris Fine Cars Ltd. was founded nearly 3 decades ago by David Morris. Based in Edmonton, David Morris Fine Cars Ltd. has continued to expand as it now serves all of the greater Alberta area with new and used Mercedes-Benz automobiles.

Over the years, David Morris Fine Cars Ltd. has grown in its current location, as we now offer a state-of-the-art showroom, Parts  & Service Centres  and a Finance Department . Whether you are in need of a new Mercedes-Benz automobile or parts/service for your current vehicle, David Morris Fine Cars Ltd. of Edmonton is here to assist you with any of your automotive needs!

At David Morris Fine Cars Ltd., we look forward to serving you, our valued customer, for years to come. Please stop by our dealership, located at 17407 - 111 Avenue, Edmonton, AB and speak with one of our representatives today!

Did You Know..........

By land, by sea, and by air - How the star was born.

Gottlieb Daimler was the technical director of the Deutz gas engine factory from 1872 until 1881.  At the beginning of his employment there, he marked a star above his own house on a picture postcard of Cologne and Deutz, and wrote to his wife that this star would one day shine over his own factory to symbolize prosperity.In 1909, the Daimler-Motoren-Gesellschaft (DMG) board accepted the proposal to use a star as its brand mark. In June of the same year, both a three-pointed and a four-pointed star were registered as trademarks. Although both designs were legally protected, only the three-pointed star was used. From 1910 onward, a three-dimensional star adorned the radiator at the front of the car.

  Over the years, small additions were made to the emblem. In 1916, the tips were surrounded by a circle, in which four small stars and the word Mercedes were integrated, or alternatively the names of the DMG plants at Untertürkheim or Berlin-Marienfelde.

 In November 1921, DMG applied for legal protection of utility patents for new variations on their trademark, and lodged with the patent office, a three-dimensional three-pointed star enclosed in a circle ? which included the design intended for use on the radiator grille. This symbol became a registered trademark in August 1923.

 In June 1926, DMG and Benz & Cie merged to form Daimler-Benz AG. At this point a new trademark was designed, which brought together the main characteristics of both the existing emblems ? the world-renowned three pointed star belonging to Daimler-Motoren-Gesellschaft was surrounded with its trade name 'Mercedes' as well as that of the equally famous name 'Benz', whose laurel wreath entwined the two names together.

This trademark, which has changed little over the decades, still adorns Mercedes-Benz vehicles, and has come to represent quality and unmatched safety on roads everywhere. Throughout the world, the name 'Mercedes-Benz' is synonymous with tradition, innovation and the future of the automobile.

 

How the Silver Arrow got its name.

The Silver Arrow got its name from a predicament the Mercedes race team was in before their first race. Doing everything possible to ensure the vehicle was under the weight limit the only thing left they had to do was peel the paint off. Which is exactly what they did. The bare aluminium shown like silver and they made it under the 750kg weight restriction.


Mercedes cars are named after an Austrian girl.